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FAQ

  • Does Billboard Connection own the billboards?
  • No. We do not own any of the billboards or other media that we propose. This means that regardless of whether you are looking for boards on West End or Charlotte in Nashville, or Kingston Pike or Magnolia in Knoxville, or even a movie theater in Cool Springs, we do not have pressure to sell you a particular board. We can be objective. It also gives us the freedom to work with all vendors on your behalf.
  • How much does a billboard cost?
  • Please call us for a quote or a more detailed description. In general cost varies based on traffic count, the neighborhood, the number of billboards in an area, the visibillity of the board, and more. In Nashville and Franklin, premium boards can cost $3,000-$4,000 per month. In Knoxville, Chattanooga and Memphis premium boards may cost less at about $3,000. However, surface street boards in metro areas can sometimes be as low as $1,000. Rural boards often cost about $500 per month. Transit options vary depending how much you want to saturate the market. Again please call us at 615-601-2226 for a better idea of costs.
  • What is a rotary billboard program?
  • It is a way to reach a wider audience with fewer boards, but over a longer period of time. A billboard advertisement will be on one board for 2-3 months and then move another board. The cycle repeats for the entire contract period, giving you exposure in multiple areas during the life of the contract. Different vendors work these programs differently and we can guide you through the various options.
  • Why outdoor advertising?
    1. Outdoor advertising is unavoidable. It cannot be turned off, fast forwarded, or thrown away. You the advertiser are in complete control of the message.
    2. We often have clients that receive calls or customers within days of their campaign starting.
    3. You can plan a specific board campaign to target exact neighborhoods.
    4. You can also do a poster showing, buss advertising, or a rotary program in order spread your message throughout a community.
    5. There is a rough correlation between a person’s income and the number of miles they drive in a given day.
  • Why should my company use the services of Billboard Connection?
    1. We are a creative agency that will maximize the effectiveness of your campaign with outstanding graphics and the best locations available.
    2. If we think something like bus advertising would be better for you, we will tell you and help you acquire the right kind of advertisements.
    3. Collecting information from the wide variety of vendors and for the numerous options can be confusing; we make it easy for you.